Is Article Marketing Really Any Good?

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by Mark Thompson

It’s no great secret that the way to gain ranking positions in the search engines is by getting back links. Up to recently this used to consist of contacting other webmasters and asking them to link to your site in return for linking to theirs. Unfortunately this form of reciprocal linking is no longer as useful as it once was. One way links are now the key. There is no better way to get lots of one way links than by creating and distributing articles.

Regular new content is important for any website. By writing and distributing articles you can provide site owners with new content and at the same time get a back link or two for your site. In this article I’ll attempt to answer some of the most common questions asked by people considering article marketing as a way to promote their sites.

What should I write about?

Write about what you know and make it relevant to the content of your website this will ensure that the links back to your site are also relevant and enhance the links value in the search engines.

How will people locate my articles?

Once you have written your article you submit it to Article Listing websites. These website provide a categorized list of articles that are free to use on websites as long as certain conditions are adhered to. One of these conditions is that all links must be live. When you submit your article you add a short biography and a link to your site in the resource box.

Will Webmasters just delete the links?

This does sometimes happen but it is often a genuine mistake. If you find one of your articles without live links a quick email to the site owner is usually all it takes to get the links restored. By using a unique pen name or a unique phrase in all your articles you’ll be able to trace them through Google much easier.

How many words should my articles contain?

There is no fixed length recommended. If you try to keep between 350 and 500 words you should be fine. Some people write much longer articles but I see this as a bit of a waste of time as a 2000 word article could easily be split into 4 500 word articles and give you 4 links back to your site.

How many sites should I submit to?

Views are divided on this some people say submit them to as many sites as possible while others think you should only submit unique articles to each site. If you don’t have a tool that will help you to create unique articles then I would suggest making each submission to an article site with a PageRank of 4 or above unique.

How many articles should I be writing?

Write as many as you can. Some people find they can only write 1 or 2 a day while others like my wife can churn our 25-30 in a day. Set yourself a target of writing 1 before breakfast everyday to start with and then take it from there

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