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Freelance copywriters are everywhere these days. If you are looking for a good one to help you create your next promotion or help grow your sales, then here are four things to consider. Four traits you want to look for in your next freelance copywriter.

Let’s jump in right away…

1. Communication - Your ability to communicate clearly with your freelance copywriter is perhaps THE most important thing on this list. Without good communication, your results will be smaller than they should be and you won’t get the full value that your copywriter can deliver.

Can your copywriter communicate clearly with YOU? Can they understand what you want to accomplish? Can they communicate well with your employees and all of the other professionals involved in the project?

Of all of the problems I’ve had in my own freelance copywriting business, virtually every one was caused by a lack of good communication between me and my client.

2. Accountability - Is your copywriter responsible for the results of their actions? When a promotion fails, will they accept their fair share of the blame (and come up with some ideas to help improve future results) or will they point the finger at you, your product or your process?

During the interview process, you might consider asking the copywriter about successful projects they’ve worked on. And be sure to ask them about projects that didn’t work out so well. How they speak about the failures will tell you a lot.

3. Marketing Mindset and the Ability to SELL - The bottom line is, any freelance copywriter who is successful knows how to sell. What you’re looking for is a freelance copywriter who is able to take a product and position it in the best possible light for your prospects. After all, that’s really what this is about. Selling your stuff.

So you want to get a pretty clear idea about their selling skills or selling experience. One of the quickest ways to do that is simply to pay attention to how they sell YOU on becoming a client.

4. Writing Skills - Of course your freelance copywriter needs to be able to write. But in the bigger scheme of things, it’s probably one of the least important skills when compared to the ones earlier in this list.

After all, do you really want to work with a copywriter you can’t stand, who blames you when things go wrong? That’s not a recipe for a profitable long term relationship.

Hiring a freelance copywriter can give a huge boost to your bottom line profits. Just make sure you get the information you need to find the right copywriter for your business.

Tags: Copywriting