Want To Cut Your Advertising Bills? Here’s How
Are you serious about learning how to reduce your advertising costs?
All you have to do is follow these suggestions:
The prices on the rate sheet are not carved in stone. More like pudding. Bargain for a beter price, especially if you offer to buy in volume.
Ask the outlet if they will consider a trade. Small newspapers sometimes do. Many radio stations will trade for goods and services they can give away to their listeners, such as free tickets to a play or a romantic dinner.
It costs more to buy a unit of space, say 1/8 of a page, than it does to buy an entire page and split it eight ways. Say a 1/8 page costs $200. You can buy a full-page ad for $1,000 and get other businesses to go in with you.
Many large corporations have co-op programs for people who sell their products. This means if you show or mention their products in your ad, they will pay for part of it. For more information, ask the ad departments of the companies you are considering doing this with.
Use a media buyer. These are people who specialize in buying ads and making good deals. Find them on the web. Please keep in mind that you must have a decent budget to interest them. But if you do, they can save you some bucks.
Once you have the permission of your customers and prospects you can send them all a weekly or monthly ezine that includes product info, new product releases, tips and just generally help people to know you better. Do not send unsolicited emails to anyone.
The best advertising doesn’t cost anything. It’s called free publicity. If you have an interesting story to tell or something newsworthy, contact the media. They will ask you for a press release, so if you don’t have one, contact someone who does public relations about writing one for you.
So there your are. Use the tips that are appropriate for your situation and watch your ad bills go down.
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