No Matter What You Say,content Is Still King

By Zigfred Diaz in Search Engine Optimization on February 20th, 2008

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by Zigfred Diaz

“Charlie bit me” is a youtube video that got more than 6 million views worldwide. Because of its popularity it is has been made the subject of several spoofs which features two not so cute adults trying hard to copy the innocent, unrehearsed acts of the two kids featured in the original video.

The video has been added about 9 months ago, the exact date is May 22, 2007. To date, it has received a total of 7,764 comments and has been “favorited “43,030 times.

To date, it has been the referenced in about 106,000. Search for it has reached a considerable amount of volume that statistics for its search has already made it to Google Trends (Google trends only graphs searches that has become popular through the use of a certain algorithm)

The phrase “Charlie bit me” itself has been exploited by several webmasters and several venture capitalist to get more traffic into their website or blogs. The mother of the boys commented that “I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . .”

Not to get left behind by bloggers and other business minded person the parents has started to realize the income opportunity that can be made off the popular phrase and the high volume of traffic that the popular youtube video has brought. The parents are making available to the public a “Charlie bit me” t-shirt series.

The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.

The video is certainly cute and the British accent adds to its appeal. (Most spoof videos of “Charlie bit me” are not cute at all; in fact I would go to the extent of calling some of them dumb)

If there is one lesson that can be learned from this “Charlie bit me phenomenon” or “Charlie bit me craze” that is that CONTENT IS STILL KING. No matter what other Search Engine Optimization (SEO) gurus say, in the end its still “The content stupid.” Most of “Charlie bit me” fans know about the video through word of mouth. It is quite obvious that people who do not know about the video knew about this through others and not by searching for “funny videos” over the internet. I doubt if the parents of these kid did some advertisement, tried to increase their back links, released several press releases, bought some articles are bought text link or google ads. The “Charlie bit me” video has become so popular because people liked the content. In fact they go crazy over it. It’s funny and it’s cute. Of course I am not underestimating the importance of SEO strategies and techniques, however in the end, high volume sustainable traffic to your site is mainly due to rich content.

Any by the way, if you really like the video I highly recommend that you get a “Charlie bit me” shirt.

About the Author:

Zigfred Diaz is a fan of the charlie bit me craze but this is not what his blog is all about. He blogs on several interesting topics including How to invest in the Philippine stock market, financial management, investments, law and business. Go visit his blog today!