Copywriting: Services For Your Copywriting Clients

By Angela Booth in Copywriting on February 28th, 2008

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by Angela Booth

Copywriters are in huge demand. As a freelance copywriter, you’ll need to decide what kind of copywriting services you can offer your clients.

Copywriters write many different kinds of business documents, usually to do with advertising and promotion.

Although there are many different kinds of copywriting services you can offer, let’s look at four kinds:

1. Promotional copy - advertising

Marketing copywriting involves writing many different kinds of advertising and other promotional materials for companies.

The types of marketing services you could offer include Web sites and brochures, as well as radio and television advertising - writing scripts.

2. Lucrative direct response: you’re a sales person in words

Direct marketing copywriting involves writing sales copy: it’s salesmanship via the written word. Many copywriters specialize in writing direct marketing copy.

You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.

3. Web copy - copywriting for the Web

Web copywriting involves many different forms of copywriting, from simple text ads, to entire Web sites. As a Web copywriter, you’ll be tasked with writing material like blogs and ezines, and well as all forms of product advertising.

4. Public Relations copywriting: you’re a spin doctor

Companies rely on Public Relations copywriters to help them to inform their various publics - current clients and future clients, and shareholders. So when a company hires a PR person, he’s usually on a retainer, on call to provide the company with PR copy as required.

As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.

In these four areas, we’ve only just scratched the surface of the many different kinds of copywriting services you can offer you clients. As you can see, copywriting is never boring.

About the Author:

Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just seven days. Her Copywriting Master Class shows you how to become a copywriting pro.