Using a Squeeze Page on ClickBank
ClickBank has made ebook sharing simple, so you can reap the rewards. After you list your ebook on ClickBank, an army of sales affiliates will promote your book, selling it to earn a commission. To maximize sales, don’t send visitors straight to your sales page - that common mistake will cause you to lose sales. Instead, refer them to a squeeze page.
ClickBank use to give people fits about that but they since stopped. There are a few reasons ClickBank has changed their stance on squeeze pages. Many affiliates thought, “I don’t want a squeeze page there because it will diminish sales and I don’t want to send people to your squeeze page.” If they’re unwilling to give you a first name and an email, what are the chances they’re really want to buy anything anyway.
During your big e-book launch, the squeeze page will help you to collect names and emails of people who are interested in your topic. This will provide you with an eager audience for future launches. This contact information can also help you follow up with your customers. You can plan a marketing campaign which automatically emails visitors, providing a massive ebook promotion.
You can build a powerful list of contacts using the humble squeeze page to collect information. It is a prime opportunity to market your ebook to those who are already interested in this niche. While a visitor may not make a purchase on the first visit, subsequent emails explaining the benefits of your wonderful ebook may just change your visitor’s mind.
So, don’t let this happen to you. I had one of my big partners say, “Hey, if you send them to a squeeze page, I won’t help you out because it’s going to diminish sales”. Like a dummy, I just said, “Okay I’ll take down my squeeze page.”
Well, that sales page attracted about 2000 visitors. We sold 200 ebooks, a pretty good record, meaning 10% of the visitors made a purchase. With a squeeze page, I could have collected the email addresses and names of not only the buyers, but the other 1800 visitors as well. A simple and quick email to the nonbuyers could have answered their fundamental objections, increasing our percentage of sales.
Learn from my mistakes - get a squeeze page. Not only do you get a new prospect for your list, but you get the opportunity to follow up with visitors, explaining exactly how your e-book can solve all their problems.
Last 5 posts by Stephen Beck
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