Productive E-mail Offers in 3 Phases
Why is it that one group of internet marketers make money from their client list with facility and other marketers can barely make a dollar or two?
One reason for this is you need to have a relationship of trust with your client list. Just having that list does not indicate a trusting relationship. This topic is covered in another of my articles.
The next part is having an offer they want to have. I worked on this again and again til I was able to find just what would work. It can be intimidating the first time or two that you get up before a live audience and show what kind of profits you get from your emails.
The top offer I made for a live crowd peaked at nearly $97 grand. That is no affiliates or JV partners, only my client list.
These are the 3 necessary steps I found for putting together an offer that brings in the orders. Add-ons like guarantees and testimonials can be included but these are the three key ingredients.
Step One: Offer a Unique Irresistible Benefit
What are the benefits to them? What do they receive?
Here is the benefit. Make note of the two other points, namely, unique and irresistible. What is it that makes your different from all the others? Why buy yours among all the other choices?
Without an answer to those questions you don’t have a compelling offer.
Is the product you are offering not your creation? Then make the offering unique and different by including a little something different. That doesn’t mean slapping on some random bonuses.
Second Step: Scarcity
Create a reason why people should act right now. Is there a limited number available? Will the offer expire in just a few days? Why do they need to act now instead of in a few days or weeks?
Maybe bonus #1 is limited and will be removed Tuesday. Maybe you only printed 50 copies of this item. If you don’t give people a reason to act now, they will save your email and think about it later. And they’ll forget.
Step #3: Reason Why
Why in the world are you offering such an incredible deal? No one believes you. They all think you’re stretching the truth. All those other marketers use scarcity when they’re lying. Why should they believe you?
Why are you offering a deal that seems almost too good to be true? Did you purchase too many and you have to get rid of them at a loss? Do you have to earn money quickly to pay a tax bill? Does the product have some scratches on it?
When I did offers in front of a live audience, I told my subscribers. This was why I was offering such an incredible deal. I had to have a quick response, or I’d look stupid in front of 157 people. That’s easy to understand…and easy for people to believe my motivation to make them a great offer.
Last 5 posts by Kirt Christensen
- The Correct To Use Your E-commerce System - July 18th, 2008
- Things Necessary For Your E-commerce System Before Purchase - July 17th, 2008
- Using My Shopping Cart To Increase Online Sales - July 3rd, 2008
- You Can Imporve Your Online Sales!! - June 28th, 2008
- What Shopping Cart Solution To Choose? - June 28th, 2008
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