Reprinted Articles

It’s time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why they need to buy from you?

In managing your AdWords, this may well be the most valuable part. This ingredient is the one marketing ingredient that tops all others. With it everything about marketing gets easier. Without this ingredient, we may wander in a fog endlessly.

What’s this “thing,” this magic ingredient? It’s having a good answer to the following question:

There’s a lot of options out there, but why should I be doing business with you instead of someone else or no one else?

Another way of asking the same question is:

What do you uniquely guarantee?

When you have a convincing answer to these two questions, you will have ads that can write themselves. When you have a convincing answer to these two questions, you will have customers waiting to buy from you.

When your business possesses a simple, unmistakable mission, it stands out in an age of obfuscated marketing messages and Byzantine corporatespeak. Your answer to this question is your unique selling proposition (USP). A statement of value that’s so clear and focused it’s almost impossible to misunderstand it.

Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.

USP? What’s Up With That?

The acronym USP stands for Unique Selling Proposition. It is the thing that sets you apart, the product or service or quality that no one else offers. It is all about your speciality.

With your USP you show off the individuality of your goods, though it doesn’t stop there. It is the core reasoning for the goods you off but for the services that go along with them, why clients need them and the timing of delivery and resolution to any problems that may arise.

A lot of the difficulties people have with Google come not from doing Google AdWords wrong per se, but from a USP that isn’t clear or maybe isn’t even unique in the first place. If you have your USP right up front, everything from the keywords and ads to the price of your product, all that falls into place.

Last 5 posts by Kirt Christensen

• The Correct To Use Your E-commerce System - July 18th, 2008
• Things Necessary For Your E-commerce System Before Purchase - July 17th, 2008
• Using My Shopping Cart To Increase Online Sales - July 3rd, 2008
• You Can Imporve Your Online Sales!! - June 28th, 2008
• What Shopping Cart Solution To Choose? - June 28th, 2008

Tags: Internet Marketing