Pet Food…They Know We Know
Something I’ve noticed lately with pet food advertising - ‘Made with Real Beef’ or ‘Made with Real Chicken’. What? Like there’s fake Beef and fake Chicken? Unfortunately when it comes to pet food - yep, there definitely is fake meat! And most pet owners have gotten wise to some of the hugely inferior meat ingredients that go into pet foods - so the marketing wizards of pet food have changed their tactics. They know we know.
Pet food manufacturers are counting on we don’t learn more. They are counting on pet owners won’t read the ingredient list of the food or treats to see if it contains chemicals preservatives or by-products - fake meat! They are counting on AAFCO and the FDA to keep the current pet food regulations as they are. They are counting on pet owners don’t learn existing regulations allow them to “include an unqualified claim, directly or indirectly” on their labels (AAFCO regulation PF7(a)). ‘Unqualified claim means stating ‘real beef’ on the label doesn’t have to mean real beef inside the pet food.
They know we know - now they are directing pet food advertising to what we want to hear - real ingredients. Our pets are more important than any pet food marketing trick or the few moments it takes to read a pet food label ingredient list. The pet food ingredient by-product and all its variations - are left over animal parts not suitable for use in human food (such as chicken feet, intestines, spleens, and worse). Don’t fall for marketing tricks. Avoid pet foods that contain fake ingredients such as by-products. Always read the ingredient list on every food or treat you give your dog or cat.
Last 5 posts by Susan Thixton
- Do you still have doubts on the dangers of Chinese imports? - April 21st, 2008
- How to compare pet food prices - April 8th, 2008
- Walmart Pet Food Field Trip - April 7th, 2008
- Mad Cow Disease and Pet Food - April 5th, 2008
- What's in a name? Not much with some pet foods! - April 4th, 2008
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