Affiliate Marketing And How To Manage Your PPC

By Kirt Christensen in Affiliate Marketing on May 5th, 2008

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by Kirt Christensen

How can you utilize payperclick and affiliate marketing strategies to accumulate wealth? You can accomplish this by doing more than just send traffic on to your affiliates for a commission, you have to expand your assets at the same time.

When purchasing ‘clicks’ from Google, proffer some ‘goods’ of your own that is unique and valuable and isn’t generally found in other places. Try to gather contact information from all of your visitor or as many as possible, then send them to your affiliate.

By tradition, if you can make a tradition in 5-6 years, affiliates will display banner ads or other links, purchase pay per click and other traffic, then send the traffic directly on to their affiliate hoping that this will produce a sale and therefore a commission.

People like this are known as ‘bitslingers’. Bitslingers buy traffic and make a profit sending it on to their affiliate, nothing more. They don’t ‘make the world a better place’. They just ’sell’ their traffic. Do you have higher aspirations that that? Construct a valuable customer list that you can have future transactions with.

What could you do to take a valuable product and add some value of your own to it? Here are some suggestions:

Present an enlightening tutorial.

Offer a webinar on a subject that is compatible with, and flows to the affiliate product/service that you are touting.

Set up your own site that provides a multiday e-mail course about your topic, and promote your affiliate program that way.

Offer a free guide or reference material.

When you are affiliated with more than one similar product, produce a compare and contrast analysis on the products or services cost and quality then let your customer choose.

Offer an audio download related to your topic.

Sponsor a contest.

Supply a piece of software for download.

The main this is that you don’t want to push your product/service on your customer. “Hey buy this product!” isn’t going to help. Give them something valuable that will help them then they will want to look into the product you have.

There was a time when you could run to Google, buy clicks, and send them through your own affiliate link straight to your host’s web site. Successful affiliate hosts loved this, because it meant they could very well dominate their market as almost every Google ad on the page promoted their web site.

Google didn’t see is the same way. These monopolizing set ups fouled up this way of using AdWords and it tarnished Google’s image. So Google took control in early 2005 and now only one ad per display URL per page of adwords sponsored results is allowed.

The upshot of this is that your ads can be shown on the same Google Result page as your affiliates ads. They aren’t allowed to send the traffic directly to your website.

Therefore you, if you’re an affiliate for another host, or your affiliates have to create some unique and solid content for the webpage your visitors land on if you want to flourish. With this you have a win/win situation. Your site adds richness to the internet and your visitors add to your client base.

About the Author:

Need to optimize or “fix” your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need an adwords consultant, he’s the man!