Automatic Testimonials - Forever!
Most marketers struggle to get a large number of good testimonials they can use on their website. I’m talking about great testimonials - audio and video testimonials that really convince people!
How do you get those? Well, the best way is to create raving fans who want to help you in your marketing efforts. But, even your biggest fans need a little motivation to get them started.
If you take a few simple steps to prime the pump, you could soon find yourself with an endless flood of testimonials. Best of all, these methods will keep testimonials rolling in, even while you sleep.
Take some time to set up audio on your site - it is a powerful promotional tool. The easiest and best way, in my opinion, is to use the Audio Generator at www.NewAudioMarketing.com. It is easy to use, and works wonders.
Here are three ways to get more testimonials
Ask for them. If you have provided any kind of service to your list at all, you can e-mail them asking for testimonials. Your e-mail could say something like this: “Dear Ray, In the past you purchased product X from us. Could you take a few minutes and tell us how you like it and what you thought of your experience with our company. If you have positive comments, we might even use it in our marketing. Thanks so much for your cooperation.” Of course, you can word it differently, so they know it’s from you, and not me. Just asking for the testimonials will produce a great response.
Get an ATM (Automated Testimonial Machine). This works 24/7, whether you are awake or not. Go to this site (mine!) for an example at: rayedwards.com/feedback and see “Ray’s Automated Testimonial Machine”. This is one of the features of Audio Generator.
Ask for more testimonials (repeatedly!) in your autoresponders. Set this up and forget it. Simply put your testimonial requests into e-mails, and plug them into your autoresponder. Over a period of days or weeks, depending on what you need, your customers will be asked for testimonials. Of course, you will then send those testimonials to your ATM. Lather, rinse, repeat!
These techniques will help you get a flood of automated testimonials. I use these tips, and they work. Give them a try, and start your own flood today!
Last 5 posts by Ray Edwards
- Jobs for Copywriting - July 30th, 2008
- Attracting More Clients - May 25th, 2008
- Using Audio to Boost Conversions - May 6th, 2008
- Copywriting Mistakes, and How to Avoid Them - May 6th, 2008
- Cash In With the Power of Niche Marketing - May 6th, 2008
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