Boost Conversions by Reading Books

By Ray Edwards in Copywriting on May 6th, 2008

-->

by Ray Edwards

If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject - and even books off the subject.

Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I’ll offer you a few suggestions for books that will quickly boost your copywriting results.

Here are three books on the subject of copywriting, and one is off the subject, that I have for you.

The first suggestion I have is The Robert Collier Letter Book by Robert Collier. This is a classic in the marketing & copywriting industry. Much of the book consists of ads that Collier himself wrote. The language is a little dated, giving it kind of an early-last-century feel, but the principles hold true.

John E. Kennedy’s Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this.

My fourth recommendation is off-topic, but still relevant. While it isn’t about copywriting, it is about selling. You can enjoy this book at any time - in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss.

It may seem silly to read a children’s book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers - read Dr. Seuss!

I promised you a valuable resource, and here it is. Check out www.SFSBookstore.com. Bret Ridgeway of Speaker Fulfillment Services runs the site. His specialty is finding hard-to-find books on copywriting and marketing. If you are looking for any similar books, I heartily recommend checking out his site.

Buying good books on copywriting is a great investment in your business. The books I have recommended here will be valuable additions to your copywriting library. They don’t cost much, and you’ll get a great return on your investment. The lessons you learn will pay off in ways you can’t even imagine.

About the Author:

For tips, tricks, and tactics of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.