Reprinted Articles

Today’s topic is: How to tap the profit power of niche marketing.

Many people think that you can’t make a profit with niche marketing. Ed Dale and Fred Kerr popularized niche marketing with their course, “Underachiever”. However, since that course isn’t available anymore, people assumed that niche marketing is dead.

They couldn’t be more wrong! Niche marketing is alive and well. It is still possible to make a healthy profit using this technique. A close friend uses niche marketing to sell to obscure markets over the Internet. He earns about $8000 each month, and his business is still growing! You can learn from great Internet teachers specializing in marketing.

Dr. Andrew Jones started out as my client. Over time, he became my student and my friend. He started in a niche market with a small $27 e-book that has grown into a $15,000 per month business. His business is still growing, too.

Wondering how it works? My coaching program teaches you how to tap into niche marketing. There are still a few spots left. If you’re interested, you can find more information at www.rayedwards.com/letmein “5k In 30 Days”. I’d love to see you there.

I didn’t write this article to sell you my coaching program. I want to sell you an idea - that niche marketing works, and can help you cash in. I’m offering you five simple steps to build your niche, quickly and easily. Of course, this is a broad overview of a complex topic, but these simple steps can get you on your way without spending any money or undertaking a long study of marketing. You’ll have to put some work into it, but you already knew that, right? Too bad you can’t just push a button and have money spit out of your CD-ROM.

Here are your 5 steps to building a niche market:

Locate a product. I say “locate”, not “create”, because many people are scared off by the thought of creating their own products. That’s too bad, because creating product is actually pretty easy. To locate your product, look for private label rights packages that allow you to re-publish something that was already created. Now, you may shy away from this idea, thinking that the products aren’t worth a lot, or perhaps everyone has seen them, or that they don’t work. You may be startled to discover that very few people actually use these products! You can have a ready-made product in almost no time - simply change the graphics and title, repackage the product, and voila! It’s easy and fast, and you can do it all in less than an hour. I promise!

Set up your sales page and testing software. Most private label rights packages come with a pre-written sales page. Ideally, you don’t want to use this forever, but it’s a good place to start; then you can test it using Google’s Website Optimizer and tweak it to improve your sales.

Accept payments through Paypal or Clickbank. Both of these sites will process payments for a small fee. Don’t drive yourself crazy setting up your site to accept credit cards - these folks make it quick, easy, secure, and inexpensive.

Drive traffic to your site with Adwords. Go to Google and set up an Adwords account. Their tutorials are great, and will guide you through the process.

Repeat!

Ready for one last piece of advice? “How to make money online” is NOT a good niche market to start with. It is a good market, but very competitive. Instead, start with a less-competitive market. Your competition will be less sophisticated, and you will be able to earn as you learn.

Last 5 posts by Ray Edwards

• Jobs for Copywriting - July 30th, 2008
• Attracting More Clients - May 25th, 2008
• Automatic Testimonials - Forever! - May 6th, 2008
• Using Audio to Boost Conversions - May 6th, 2008
• Copywriting Mistakes, and How to Avoid Them - May 6th, 2008

Tags: Copywriting