How to Split-Test Sales Letters
Clients and students who read my blog often have many questions. “How do I begin testing and tracking? Can you help me split-test and track my sales copy?”
“And how about Taguchi testing - do I have to use that, too? What about multi-variant testing?” The questions go on and on in this often-confusing subject!
Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.
Today’s resource is a link to some of the best split-testing software on the market today: “http://www.google.com/websiteoptimizer” Website Optimizer. Now, you probably expect that this link is an affiliate link, so that I can get a whole bunch of money once you click on the link and buy this software. The problem isyou can’t buy this software! The best part about it is - it’s free! And it comes from one of my favorite sites in the whole world. A little site I like to call: Google!
You’ll love this software! It is very sophisticated, performing like programs that cost hundreds, even thousands, of dollars. Yet it is remarkably easy to use. With only a few simple steps, you can perform simple split-testing. It also does simple multi-variant testing (yes, there really IS such a thing!).
You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.
Google’s website has a great training program for this software, so I won’t bother explaining how to use it. Simply follow the steps - you can do it!
Here’s the easiest way I know of to start testing, and it will take you one hour or less to get started:
Get a Google account. (use the link in this article).
Set up your first test. Follow the step-by-step instructions in Website Optimizer.
Begin your test. With one click, the Website Optimizer starts your test. Google will decipher which version of your copy, which headlines and subheads, will convert the most sales. Just sit back and let your computer do all the work!
As you can see, it couldn’t be easier, and the price is right!
Check out “http://www.google.com/websiteoptimizer” Website Optimizer today. It’s the best way I know to get started split-testing.
Last 5 posts by Ray Edwards
- Jobs for Copywriting - July 30th, 2008
- Attracting More Clients - May 25th, 2008
- Automatic Testimonials - Forever! - May 6th, 2008
- Using Audio to Boost Conversions - May 6th, 2008
- Copywriting Mistakes, and How to Avoid Them - May 6th, 2008
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