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Everyone wants to have a successful business right? There’s always so much to do, but what you do needs to count toward making more money and staying with it for the long-haul. The very best thing you can do for long-term success in any business is building an opt in email list. All the people making it big on the Internet have made building an targeted email list a priority and they have been rewarded richly for it.

So you’ve decided that’s what you are going to do to, so you do your home work and learn every technique about building an opt in email list that you can think of doing. After all the effort, you still find yourself scratching your head, because maybe you built a list, but you’re not making any money from that list.

Unfortunately you could even be losing money because the cost and maintenance to building an opt in email list are more than the profits that you receive from the unresponsive list.

You think over and over… ‘they say the money is in the list’, but it might only be for the chosen few who are building an opt in email list. They must knows something you don’t because of your total failure to even profit from your list. So you just say forget it and go on to the next big thing that’s supposed to be making people a bundle of cash on the Internet

Even if you are resisting the idea of trying to build a targeted email list, DON’T. This needs to be a major piece of your business and a vital part of your success. Just be determined to learn it the right way and not give up until you are successfully building and properly monetizing your list. You will look back and really be glad that you did.

So what are the challenges holding you back from building an opt in email list? I’m sure you’re already aware that there are many factors that are involved in successfully building an opt in email list and then monetizing it correctly. Other’s have written whole courses and books on the details of this subject, but for the purposes of this article, I’m going to explain how you should be thinking even before you use any list building techniques. If you don’t have these certain approaches, when building an opt in email list, all the techniques in the world won’t help you.

Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.

1-Focus on quality and not just quantity.

If you have quality responsive subscribers your list doesn’t have to be that big to really make great profits from that list. So the mindset is to go about adding only quality-targeted subscribers to your list. I was listening to a well-known Internet marketer the other day that said they actually deleted a list of 2 million subscribers! Wow. That would be hard to do, but he said that they were so unresponsive that it was costing more money to maintain and market to that list than the profits they were receiving in return.

Let’s face it, building an opt in email list the correct way is going to take the higher road approach. Sticking to the proper mindset during this process will give you the reasons why you are putting forth the effort and therefore will help you do it the way that will ensure your success.

2-There is only one person on your list. Many list builders make the error of communicating to all on their list like they were in front of them speaking at a convention. DON’T DO THIS. So what do I mean?

Talk to each one of your subscribers as though you wrote that email especially for them. You want your prospects to feel a connection with you as though you were talking to them face to face. Most likely they’ve joined your list because you can help them in some way. They need you to support them and guide them along. So building an opt in email list really is about the one person. Never think you are too important or successful to maintain this mindset.

If you really do this, you will create a win-win situation for everyone.

3-Develop the perfect system to attract the most targeted prospect and then use that system a million times over. Build your squeeze pages, landing pages, marketing and advertising around this thought to build the optimal list.

Take a page from the life of Ray Crock, the founder of McDonalds. You’ve heard of them haven’t you :-). This is a prime example of a man that built a great fast food restaurant. He developed it so he had the optimal experience for customers, hence optimal profits. And only then when he really had it rolling did he franchise it with a system that could be reproduced with the same results over and over.

It’s absolutely a waste of time to just haphazardly pull prospects from anywhere, thinking they will eventually act on your offers. They won’t and you’ll be frustrated. It takes some work to building an opt in email list the right way, but it will be well worth it.

Some final words to wrap thing up. Building an opt in email list is done one person at a time. Don’t try to talk to everyone, but focus on being personable and talking to one person at a time. Actually imagine they are sitting right next to you and you are talking to them. That’s the feel they should have when you are communicating with them. Don’t try to fake it. Be yourself and don’t try to act like you’re a big company. Even if you are a big company, don’t act like it. You will have more response when you are personable and treat your subscriber or customer like you care.

Last 5 posts by Dennis Stokes

• A Profitable Home Based Business-Proven Advice By An Expert - May 26th, 2008
• 3 Ways to Profit From Affiliate Marketing Sales - May 16th, 2008
• 6 Tips To Overcome Writer's Block - April 5th, 2008
• Would You Like Top Money Making Ideas? Here's 3 You Can Do Online - April 3rd, 2008
• Quality Online Marketing Courses? Accelerate Your Web Success - March 17th, 2008

Tags: Email Marketing