Optimize Your Site For Google With Links
Links to your site is one of the things that Google looks for to decide how important your site is, and therefore its ranking.
The most important thing about links is to keep it relevant. If the page you link to is relevant to the content on your site this is good. If the site is relevant this is better. Not all links are created equal.
Here are some ways to get quality links to your site:
Reciprocal Links.
They are not of the value they once had in determining the importance of your site. They are still good but you must make sure that it comes from a site that is on the same or similar subject to yours.
Article Writing.
This is the best way of creating links that can be viewed as very relevant. It is a long slow tedious journey as it means regularly writing articles and submitting them to article directories. These articles will link back to your site by leaving a hyperlink in the bio section. Most article sites will not allow hyperlinks in the body of the article. You can submit your articles to hundreds of article directories. Here are some you should submit to: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
If you come across a link farm go the other way. A link farm is a site of scrolling pages with countless links. These links are bad. They can actually kill your rankings. They are really part of a spammer’s network. Never link to any of these sites as it can downgrade your ranking with Google.
Directories
Links from directories can be very helpful in upgrading your ranking. This is especially so from such directories such as DMOZ and Yahoo. You can also look for other respected directories. Try to get your site listed with DMOZ. It can be very difficult but if you keep submitting it every 4 - 6 months. Search for the best category and keep trying for it.
With Yahoo it is easier to list your site but it will cost you. Yahoo charges $299 per year to list your site. The listing can be very valuable as Google looks at Yahoo directory as an authority.
One other thing that is very important is links anchor text. What is this? These are the words that are linked to a hyperlink. For example; To download this product clicks here. The click here is the anchor text. It is not wrong to have “click here” it is appropriate in certain areas. If you were to search the keyword “click here” you will find Adobe to be the site listed for that keyword. This is because there are thousands of sites that point to the free Adobe Acrobat Reader.
So now when you use anchor text be sure to use keywords you are optimizing your site for. So even though “click Here” is appropriate at times, try to use your keywords as this will greatly increase the value of the link.
These are just a few of the many things you can do to increase your ranking with Google.
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