How to get your marketing Videos seen
As you read this article, over 100 million videos are being viewed online. Over 100 million surfers watch online videos every day. The traffic generated by video marketing is huge and it’s not something your marketing can do without.
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.
Multimedia traffic has become increasingly important in the Web 2.0 environment that we, as internet marketers, find ourselves competing for.
Video marketing is hugely effective at generating traffic, much more so than the traditional PPC methods, where rising click costs mean most campaigns need double digit CTR’s to stand any chance of being profitable.
Don’t misunderstand me, please. I believe in PPC and drive a substantial amount of traffic to my sites using this method. However, the web is changing and as internet marketers, we can either evolve or go the way of the dodo.
The process of making a marketing video is quite straightforward, given the wealth of software applications available. For a few hundred dollars, we can have all the programs we need to produce our videos.
How we choose to market our videos though can be the cause of complications and errors. The simplest way to market a video is to submit it to the various video sites, for example Yahoo Video or Google Video or YouTube.
We can then use the codes from the video hosting sites to add these videos to our own websites, without needing any other video conversion software. This is a cost effective and quick solution, but not one I recommend to the serious internet marketer.
The reason I say this is that the embed codes from the video sites, such as Revver for example, also include embedded videos from other users.
Since all videos are in specific categories, we could well end up providing free advertising and web space to one of our competitors, which might well result in lost sales, particularly if our competitor’s video has been rated and viewed more times than our own.
The best way is to convert our videos to flash and to add this flash video to our websites. To do this we need effective and reliable video conversion software.
By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.
Video conversion takes time and if the converter we use hogs too much of our available computer resource, then we are effectively blocking any other activity we might need to do on our computer while the converter eats away at the video.
One of the most valuable commodities we have as internet marketers is our time. By the same token, Video is now one of the most effective weapons we have in our online arsenal. Combine video with effective use of time and we have a winner.
I see dozens of people buying into cutting edge production software whilst ignoring the conversion software. The result? Super looking marketing videos that nobody ever sees and never result in any sales.
For the price difference between substandard converters at around $70 and real workhorses at less than $100, is it worth the frustration and lost time ? I think not.
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