Copywriting With Personality
Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere here in Coeur d’ Alene Idaho can only be found at Franklin’s Hoagies. The food is always hot but the conversation is smokin’ hot!
The guy who owns the joint is named Larry… and he slays me!
You see, Larry has one of those big personalities, and either people love him or put up with him because the food is so good. Let’s put it this way, Larry knows how to polarize the crowd.
This guy has an opinion about EVERYTHING. And if you don’t share it… all the better. Need to know who to vote for County Commissioner…. he’ll tell you. Like Muscle Car’s… well you better have a Chevy. His soapbox is always ready for him to hop aboard!
And I love the fact he never harbors a grudge… even if you don’t agree with his point of view.
It’s hard to get a seat there sometimes. I mean… the place is hopping. And it’s all because of Larry. People just love his larger than life personality. Check out what his sign in the window says…
“Come on in and eat something before we both starve!”
Now there’s a lesson all you copywriters and online marketers can learn from Larry. He’s been in business almost 1/3 of a century… so it’s a good lesson.
OK, back to the lesson
How many advertisements have you seen today? 100? 200? More? Do you see much personality in them?
Almost none, right?
But I’m sure the ads with the most are easily remembered than some corporate schtick. If you want to make your advertising more memorable, inject a little personality. Don’t be afraid to polarize your audience. In fact, I’d prefer to cull the herd early on and make a stronger statement from the get-go because the readers who remain will be more receptive to my message.
I always say…
“When you try to be everything to everybody, you’ll end up being nothing to nobody!”
Okay, maybe I swiped it. But it has it’s own personality, don’t you think? The point is, add some personality to your marketing. Make it memorable. You’re going to make some friends and do some business.
When you develop a percieved relationship, you may be shocked because
Friends buy from friends.
Most people live quiet, dull lives. You advertising can bring them some excitement! A relationship will be built. And when it is, you’ve built a fanatical customer base.
Ask any top direct response marketer… this stuff works.
Last 5 posts by Million Dollar Mike Morgan
- Using "Micro-Hooks" In Copywriting - June 24th, 2008
- Killer Copywriting - Part 1- The Magic of Your Lead - June 5th, 2008
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