Adwords Tip: Are Your Adgroups a Disaster?
Google’s Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the “ins and outs” of the program.
…And that’s a ton of pressure when it’s your credit card being billed for every click!
So, here’s some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:
An important measure of your Adwords account is how effectively you have your Adgroups arranged.
Don’t fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.
If you do this, you’re asking for trouble!
Trouble in that you’re be playing Adwords like an amateur, and end up “rack rate” for your clicks instead of “wholesale”, you’ll suffer from lower CTR’s due to poor relevance of your ads, and most likely you’ll be nailed with poor quality scores.
Always remember, “relevance” is key on Adwords!
And since it’s impossible to write ads that are targeted, specific and “relevant” for hundreds of different keywords all in the same adgroup, you need to “break out” keywords into their own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it’s three different match-types) per adgroup, and that’s all!
Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!
After you spend some time “breaking out” the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.
Your CTRs will instantly raise across the board, along with lowering your per click cost!
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