Reprinted Articles

Get your customers to stay with you three times as long by using email correctly. Email is the most personal way to contact someone on the internet. Using email you can build trust and create and a whole business based on your personality, and sell to your clients repeatedly.

No discussion about Google AdWords would be complete if we didn’t show you how to turn that expensive one-millisecond click into a long-term relationship. When someone clicks on your ad, Google charges you $.50 regardless of what happens next. If the guy leaves after five seconds, he’s gone, and you’ll probably never get him back without paying again.

You are paying 50 cents for five seconds of this guys time-WOW, that works up to be $600 per hour! That way of looking at it could be depressing, but, if that individual leaves their email address, you can correspond with them on an ongoing basis for a fraction of that 50 cents, or for free. With a choice between buying your $1,000 product and giving you his email address which is more likely? You can still sell him your product later.

The more complex your sales process; the more important it is to break it up into bite-sized steps.

The Power Of Your E-Mail Lies In Being Personal

So-so advertisers don’t fully comprehend the very personal quality of e-mail. They don’t understand how simple it is to take a good prospect and make them turn away simply by disrespecting that personal quality that is intrinsic with email.

You need to write to the person as one person. Unless the person you’re writing to is part of a group where he or she personally knows each of the other members, then the last thing you want to do is write as though you’re talking to a crowd. Talk to your customer, an individual.

1. A “From” Field that Shows You’re a Real Person

It is likely that if the person-to-person style was effective in the body of your email, than it will also be effective in other aspects of your email. For instance, in your “from”. Think about the different feelings these “from” lines evoke:

Bill Kastl

William Kastl

William D. Kastl

Nakatomi Corporation

William D. Kastl, Nakatomi Corporation

Nakatomi Sales Department

Bill Kastl, Nakatomi Sales

You want to be warm and personal without looking like spam. This is a challenge because spammers are themselves always trying to make their messages look like they’re from some forgotten old friend. The key is to say something that is so specific to their particular interests they know no spammer would ever come up with it.

Pick a “from” field that your customers will understand, and stick with it.

2. A Provocative Subject Line

The key aspect of email is that the success or failure of it is all about settings. The subject line of your e-mail works not because they adhere to copywriting rules and formulas, but because it highlights the particular interests of a specific set of people at the right time.

If you were shown a common a common cross section of e-mail subject lines, you would find it impossible to distinguish them from spam. Therefore we need to talk about a subject you comprehend: Google AdWords

When Google is NOT the Best Way to Get a Customer

Are Google Employees Spying on You?

Google’s ‘Don’t Be Evil’ and all that

Five Insidious Lies About Selling On The Web

These are no cheep sounding promotional that stab at the recipient, rather they suggest that there is a story to be told, making the reader want to find what that story is.

Last 5 posts by Kirt Christensen

• The Correct To Use Your E-commerce System - July 18th, 2008
• Things Necessary For Your E-commerce System Before Purchase - July 17th, 2008
• Using My Shopping Cart To Increase Online Sales - July 3rd, 2008
• You Can Imporve Your Online Sales!! - June 28th, 2008
• What Shopping Cart Solution To Choose? - June 28th, 2008

Tags: Internet Marketing