How to Get Started in Aerial Advertising

By Samuel S. Peters in Advertising on June 4th, 2008

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by Samuel S. Peters

High flying advertising is both cost productive and effective. A message trailing behind an airplane can hardly be ignored. In fact, it almost compels those on the ground to read it as it streams by.

Aerial advertising has been used to promote a business, a particular product, or even to propose marriage. It is a quick way to reach a large select audience with a message that is almost guaranteed to be read. The key is a well designed message that is easy to remember.

First, it is good to talk to a design team about your message. Share with them what you are trying to convey. What is the goal desired? How can this goal be achieved in a few words? As you meet with the designers, be prepared to change your ideas as you talk it through. They are the experts and often have suggestions based on their experience that will make it the most effective possible.

Once you are clear about that message, think about the wording. Some ads convey an entire message in one sentence. Others simply invite someone to go somewhere or to read something which contains more information. For example, it might invite someone to read a newspaper ad, or visit a website. A restaurant logo or name would invite hungry observers to stop by on the way home.

The next step is to determine when and where the message of the banner will best be displayed. A message to tune into a certain radio station would be effective when flown over rush hour traffic. Messages in this manner have been displayed at fair grounds, beaches, concerts, anywhere a large group is assembled out of doors.

Next, decide if you want this ad to be designed by an expert, or if you want to design it yourself and send it to them to print in the needed large format. Most companies can have your banner ready to fly within two weeks, although the busy summer months could take longer.

A company may be gun shy about paying out the money for an ad that is only visible for 17 seconds. First, consider that this is much longer than people normally look at printed ads and much less expensive than TV ads. Second, remember that the plane flies over an area numerous times so the message will become almost boring by the time the plane disappears for good. Third, remember that your ad has no competition! It’s the only one in the sky at that moment so it gets 100% of the attention of the consumers.

You have a product, a design, and a time, and place. It is time to commit yourself to give it a try and see what happens. If the banner has been done well, it will normally pay for itself in increased revenue.

So where can one find an aerial advertising firm? The best place to look is on the Internet. Shop around and see who will give the most air time for the money. Some companies design and print the banner as well as fly it for you. Why not give it a try? It may be better than you imagine.

About the Author:

It’s advisable to make sure you choose an aerial advertising company that handles the job. Some simply outsource the work so they are not personally involved. Learn more about the advantages of advertising your message through banner towing by visiting our website.