The Only “Secret” You Need to Know about Internet Marketing

By Kirt Christensen in Internet Marketing on June 4th, 2008

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by Kirt Christensen

Are you constantly searching for the “Holy Grail” of Internet Marketing? Instead of falling prey to every new “shiny object” the comes out, you need to actually do something!

Don’t get me wrong, there are amazing marketing techniques out there that you could be using. And there are a lot of products that teach you how to market better. Always, always continue to learn and grow. When you stop learning, you’re sunk.

Top experts even disagree with each other with exactly how you should market online. However, remember there’s only one true judge, results!

Without testing everything you put to use, you will never know what is or can work for you.

There is one “Secret” of Internet marketing every single successful Internet marketer will agree upon.

If you sit back and do nothing, you will get nothing!

Successful Internet entrepreneurs are doing something. If you sit back on the sidelines and just watch what’s going on, you will never win the game.

Start doing something…even if it doesn’t work!

Marketing online takes a lot of “practice”.

If you want to become a better copywriter, learn and study, but then take massive action and start testing what you’ve learned against your existing sales letters.

A simple fact that almost no one seems to mention is that even some of the most successful companies in the world only expect one out of seven products they create to be a success.

Claude Hopkins, considered to be the forerunner of many of today’s direct response strategies, recorded this in his book “Scientific Advertising”:

“There are many surprises in advertising. A project you will laugh at may make a great success. A project you are sure of may fall down. All because tastes differ so. None of us know enough peoples desires to get an average viewpoint.”

The first website project to create might not work. If you’re smart about it, and keep working, you will learn from it. And your next project may be a wild success.

The reason you may not be making money right now could be that you have the wrong product or are targeting the wrong market. If you can’t explain to me in one paragraph exactly who your targeted market is, then you aren’t ready for success on your site.

Test different products. Test different markets. Test different advertising mediums and methods. Test different ads. Only through testing can you tell what will work for you.

The key, is to keep your testing small, so doesn’t break the bank. Test and add her to. Purchase a 10,000 impression banner campaign. Start an Adwords campaign.

Set a small budget, say of 100 or $200, just for testing every month.

Never spend money on advertising that could put you out of business. It should be a small and risk-free monthly budget.

If you can’t afford to spend or lose any money in advertising, then start trying free traffic techinques.

There’s dozens of them that you can use. If you are using free techniques, never spend more time than you can afford to lose.

Time and money are essentially the same thing, as you become more successful, time is the resource that you can never replace.

The Secret to Internet marketing is to “Do Something.”

Even if it doesn’t work out quite as well as you plan, keep doing it or add in other elements and aspects to your business.

The second secret of Internet marketing is similar to the first. It’s “Don’t give up!”

About the Author:

Kirt Christensen, online veteran of 11 years, has built over a dozen different online ventures. Shave years off your online internet business learning curve. Claim your $1 trial to his breakthrough internet business membership site!