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LifeLock is one of the fastest growing identity theft companies on the market. With their CEO, Todd Davis, confidently displaying his social security number on national TV, LifeLock is giving its competitors a run for their money. How does LifeLock compare to its competitors and keep their CEO feeling confident about the protection of his identity? Take a look at the following 5 ways LifeLock compares to other identity theft protection companies.

First, in order to truly protect your identity from being stolen, you have to prevent the theft from ever occurring. LifeLock differs from most identity theft companies in that LifeLock offers preventive services in the form of setting fraud alerts on your credit files with all 3 credit bureaus. Fraud alerts prevent lenders from issuing credit or loans without writing or calling you for verification. While most companies merely monitor the activity on your credit report, LifeLock goes a step further by requiring your verification before activity can occur on your credit report.

The second way that LifeLock compares to other credit protection companies is that it provides you with a copy of your credit report from all three credit bureaus on an annual basis. Reviewing your credit reports enables you to see if there has been any unauthorized use of your personal information to open fraudulent accounts. Although some identity theft companies only pull credit reports from one bureau, LifeLock pulls from all three bureaus giving you a greater ability to see any activity on your credit report.

Third, LifeLock keeps a “lock” on your personal information by ensuring that your name is removed from junk mail registers, pre-approved credit card mailing lists and that you are on the “do-not-call” lists. By doing this, the avenues thieves use to secure credit cards in your name or to gather your credit card information are “locked.” In addition to preventing identity theft via snail mail and the telephone, LifeLock offers eRecon and TrueAddress services to monitor websites and national databases for illegal use of your personal information or for unusual changes to your personal information.

The fourth way that LifeLock protects you and your family’s identity is by protecting your children’s identity as well as your own identity. Through the provision of identity protection services for your children, LifeLock leaves no chances of someone in your family falling prey to identity theft criminals. Children are often overlooked by other identity protection companies but are often a targeted population by thieves. A child’s identity can be stolen and never realized until the child is in high school or even college. LifeLock provides a monitoring service specialized for children up to age 16.

Fifth, LifeLock offers two services that save you time, effort, and worry in the event that your identity is stolen or fraudulent activity occurs. If your wallet is ever stolen, through LifeLock’s WalletLock program, LifeLock will provide an agent to assist you in cancelling all credit cards that were in your wallet and in contacting the necessary institutions to get your identification cards re-processed. LifeLock also offers a $1,000,000 full service guarantee that if someone steals your identity while you are a member of LifeLock, they will cover the costs associated with recovering your good name, credit and stolen money.

With the growing number of identity theft protection companies, it is important to know how each company stacks-up to their competitors before deciding which company to use to protect your identity. LifeLock’s identity theft prevention services place LifeLock among the leading companies that provide identity theft protection services.

Last 5 posts by Jed Jenson

• How To Defend Against Identity Theft - June 20th, 2008
• Nothing is Free When It Comes to Protecting Your Identity - June 19th, 2008
• Weighing the Pros and Cons of LifeLock - June 19th, 2008
• Prime Targets for Identity Thieves - June 17th, 2008

Tags: Insurance