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We can logically see that people always type in the words of what they are looking for like cell phones in this case but you can bet they will type in cellphones.com repeatedly and it’s a great way of reducing advertising costs for this domain name type.

It’s amazing that even with a shite page, you get traffic. If you blast them with banners and pop ups, you still get traffic. If your navigation is poor, well they just keep on coming. If you market a high price bracket product, nothings stopping them. It doesn’t matter even if your site selection is not high quality they will keep on coming because of the power of your domain name. It goes without saying that I under no circumstances recommend this style of site content.

Type-in traffic which is when people type the URL into the search box is actually responsible for about half of internet traffic and is commonly known as direct navigation. If we just expand this a little bit though to see real results, about 30% of the total are just for Yahoo, MSN and Google. It really is incredible and I found out about all of these facts and other online user habits in a seminar last month and these user tips really will help you make lots of money.

1) 31% of all searches are done in the address bar. 2) 28% of all address lookups are done in the search bar. The fact is, we Domainers make our bread and butter because nobody ever really learned how to use the Internet, it’s all been through trial and error. That probably explained why “yahoo.com” was our number one searched term;)

So let’s have a look at just how much cellphones.com is really worth in visitors. It’s a lot and at 125,000 visitors a month they would need stringing up if they were unable to capitalize on their domain name power. Just on click revenues It could be making about $25.000 a month through type-in traffic only. If you put into place a proper affiliate program which will involve advertising costs and you paid a dollar for a keyword like “cell phones”, you could still expect a six figure profit margin every month.

Imagine that you also owned cell phone store. You would probably hit the jackpot as a name like cellphones.com could probably increase sales by 2 or 3 million dollars every month and it’s all down to domain credibility, so a domain like cellphones.com would probably reach a seven figure number. The underlying fact is that domain names should always be part of a very well structured business plan. Investment-grade keyword domains are the actual basis for this e-commerce powerhouse which pays dividends and gives income up until you make the decision to sell your site.

Last 5 posts by Smash Masterson

• Domain Investing - Investments That Pay Dividends (Part 1) - July 15th, 2008

Tags: Domain Names