Information Products - How to Reduce Refunds (Ebooks Part 2)
In the last article, I showed you how to increase the value of your PDF ebook by adding valuable elements like a table of contents and list of resources. Today, we’ll take your PDF e-books to the next level, adding even more value to improve sales and customer satisfaction, while minimizing returns.
Use 12pt font and double space the content. And add large pictures and graphics. Not only will this bulk up your ebook, it will make it much easier to read and provide a valuable service to your customers. Look. We want to be entertained as much as we want to learn. So make your information entertaining by including pictures and even funny comics if you can. You need to consider this in the design and development of information products.
“Johnson boxes” are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages - that will add meat to your document, while cluing your reader in to the important points you are presenting.
Tell your audience about other products you offer. They’ve already read your wonderful e-book, but want more information. Include a list of your products, complete with 3-D cover photos. Not only will you add visual interest, you will also increase sales and offer a better product. It’s easy, and it works!
Finally, provide checklists and cheat sheets for your customers. People eat this stuff up! Any topic that has more than a few steps is better understood with a checklist. Tell your readers what to do and in what order to do them. Cheat sheets are great for technical things. Settings for a software. Settings for a camera. Tips for interviewing someone. Things not to miss when buying a new home. How to convert publisher files to a PDF ebooks. All of these work well with cheat sheets. And your customers will love them!
Are there other tools that could help your readers? Some things to consider include sample forms, spread sheets, contracts, and more. Your customer simply fills in the blanks. These can be important additions when you are writing an ebook.
So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It’s all about value!
Last 5 posts by Stephen Beck
- Writing a Great E-Book, Part I - July 17th, 2008
- Create PDF E-books Today - March 16th, 2008
- Features of Electronic Book Package - March 15th, 2008
- How to Start An Online Business E-book - March 15th, 2008
- Using a Squeeze Page on ClickBank - March 13th, 2008
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