Reprinted Articles

Campaign yard signs not only represent the voting public’s right to “have their say,” they clue them in that their civic duty is near. Looked at in this light, they are not to be taken lightly.

Get Your Candidate’s Message Out with Political Yard Signs

Election yard signs may be considered bottom-of-the-barrel marketing when compared to more flashy forms of political advertising. However, they are a favored grassroots marketing tool that has stood the test of time. Used by local political candidates and those who aspire to national offices as well, they are tried, true and effective. One might say that election yard signs are the granddaddy of all forms of political marketing.

Given how effective Campaign yard signs can be, the design of them is extremely important. They can literally sway a “Nay,” vote to a “Yay” vote, and vice versa. Design speaks to the image of a candidate and his or her message. It allows a candidate’s message hit a nerve. But, it must first get through. When you consider that the American public is assailed by thousands of marketing messages every day, yours has to be something special to get through. How do you make that happen?

2 Crucial Design tips for Election Yard Signs

Make it Readable: The first tip in designing an effective, vote-getting political yard sign is to make it readable. Many overlook this simple fact by trying to crowd too much on one sign. Go for one impactful message to be effective.

Decide on Its Purpose: Perhaps the most important part of designing a political yard sign is to decide what message you want to get across. Political yards signs usually inspire people to do one of three things: vote for a particular, not vote for the other party, or raise awareness of a particular candidate.

Tags: Advertising