3 Quick Ways To Make Your Opt-in Email Marketing More Profitable

By Daniel Hatcher in Email Marketing on August 2nd, 2008

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by Daniel Hatcher

You have heard over and over again just how valuable your opt-in email marketing list is but have never done anything to monetize it. This is like passing up and opportunity to make money online for free! But finally it has sunk in and you want to do something about it. However, it is at this point that you also come to understand that you have some gaps in your knowledge about just how to do that. You may have even tried some things that you have heard work but have not found it to help you make money online.

The fact is that you may even be in the position of losing money. You might have found that even though you started with a large opt-in email marketing list that you don’t have that many that actually buy from you. You have found that trying to make money online for free is harder than you thought at first.

So here you are wondering, “Why have others can make money online for free where you have failed?” The most common mistake is that you dived straight in. You chose a topic that you thought would be quite popular and would earn you money. Just because you send a sales letter to the people from the list doesn’t mean they are going to buy instantly.

Fortunately, there are some things you can do that will turn the table on those evasive profits. Take care to do just a few simple tweaks to your marketing plan to turn things around. So many people try to make a big deal out of something that should be simple. Do not fall in the trap of thinking that all is lost and hopeless. Here are 3 very simple things you can do that will help you build or bring new life to your opt-in email marketing list.

1) Get your customers to trust you first. Just throwing a bunch of products at your list will not make you an expert and a believable seller. Prepare the way by writing articles or blogs on the subject of a particular problem that your product provides a solution. Write about topics you are familiar with and have used for your business. You can visit forums to gain knowledge about your customers wants, needs and problems. Target those wants, needs and problems. Give free information that offers solutions and your value increases with each helpful bit of information.

2) Join forums from competing sites as well. Provide helpful and meaningful advice and recommendations. When you feel that people trust you, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your opt-in email marketing list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.

3) Provide a product or service that will solve a problem for you list members. Although it may not be your cup of tea, providing a service or product that you have researched and learned about, can make all the difference in the world. Invest your time, effort and money in finding tips or tools that the subscribers of your opt-in email marketing list can use.

The certain truth is, the money will only flow when and if your subscribers believe and trust in you. They want a product or service that will be a worth the money. People are not going to buy something from your recommendation if they don’t know and trust you.

There is one axiom of marketing that you should keep foremost in your mind. It is very simple really, “Pain Sells.” People are very motivated to avoid pain. Do your research with this in mind and you will strike oil in that well. One of the most effective ways I have found to help people avoid pain is to offer them a way to make money online for free.

You can not look at list building as an overnight way to lots of sales. There are the lucky few who do find that, but for the rest of us it is a building process to grow your opt-in email marketing list to something that is large and profitable. By making sure that you are always providing valuable content to your subscribers your relationship will change from curiosity to trust and respect. That is when you will find your sales growing if you are offering them products or services that provide solutions to their challenges.

About the Author:

One of the best ways to make money online is to build a large list of targeted prospects. Begin your opt-in email marketing by offering a way to make money online for free.