Reprinted Articles

Companies exhibiting at trade shows place a great deal on their booth design. Lacks of knowledge of some exhibitors tend to make bad design selections for their booth. Your company is unique; therefore your exhibit booth should be unique.

Great deals of exhibit houses provide clients with generic designs. Why choose a generic booth design when you can have complete custom booth designed for your company. Some generic booth work, but is has to be altered. Your company is unique so should your exhibit booth design.

Custom booth designs tend to be more specific to the exhibitors needs and wants. Standout from you competition and other exhibitors with your new custom designed booth

A month or so ago at a particular trade show, I had a client who wish to stand out from the rest of the competition. He was assigned an inline booth. We got together and came up with a theme. The theme had very little to do with what the company’s product was about. We decided to make a standard back wall, but on this back wall we would put a huge giraffe cut out. This giraffe head hung over the back of the booth and stood full size. The theme we chose was “head and shoulders above the competition”. Talk throughout the convention hall was about this giraffe and how unique it made the booth. The leads poured in and in return sales.

I mention this to help and convince exhibitors to stay away from cookie cutter designs. Be unique in your company exhibit booth design. Gathering portfolio pictures from exhibit house website do not work. It makes no sense, your company is unique so should your trade show booth design. A good exhibit house can work out a custom design booth for you, to get a non obligatory custom trade show booth design contact eldsusa.com

Tags: Advertising